Challenge

Enmotus approached CRISPx to come up with branding and a website for a new product line, FuzeDrive.

Solution

Since FuzeDrive was aimed at a consumer target audience instead of an enterprise audience, the CRISPx design team created a visual identity that would resonate with the core demographic, gamers. We paired energizing, bright teals with a neutral color palette that would allow the vibrance of the teals to stand out.

Individual Contribution

As part of the CRISPx design team / Visual Designer:

Branding: I created the basic style guide for FuzeDrive based on the logo created by CRISPx Creative Director, Francois Matus.

Website: I created wireframes for the FuzeDrive microsite and Francois and I jointly built the website in Hubspot using a combination of Belch.io, HubL, HTML and CSS.

Programs Used